Publicity can be the deciding factor in whether your book reaches more people and becomes a success, but not when

Writing a book is one of the most impactful ways to cement yourself as an expert and become more notable

Authors today are desperately trying to figure out new ways to market and promote their books in a crowded digital

A book is one of the most powerful tools you can create to get your message out into the world

The media landscape has changed, and having a versatile and geographically diverse team from all parts of the world can

For those of you who are dreaming to shine on national television and securing regular media appearances, understanding the challenges

Did you know creating an effective book launch is like assembling a puzzle? Everything has to come together at exactly

While all books need effective marketing to succeed, traditional publishers and book publishing companies with in-house PR teams only provide

The work of authors now stretches far beyond crafting a great manuscript in the digital age of today. Authors will

Lauren Cobello is a nationally recognized TV personality, 4x author, and the powerhouse Female Founder and CEO of Leverage with Media PR. Lauren